Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]
Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]
Duplici Co-Founder Dillon Roulet takes to Adexchanger to share his thoughts on the personalization of media buying. Read more…
How much do you pay your PR agency? Probably more than necessary. If you’re picking up a six figure tab each year, it’s time to take a cold hard look at your ROI. Read Dillon Roulet’s take on the role of PR agencies at Alleywatch.
This article originally appeared on the SIIA Blog By Glenn Hansen Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]
In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]
ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth. In addition, the report predicts that emerging markets in[…]
Duplici’s Interview with Virgin Jamcast Co-Founder Scott Roulet was featured on the Music Industry Publication Music Think Tank. Click Here To View The Article
Scott Roulet at the SIIA Summit 2015 Today, we take music streaming platforms like Spotify, Apple Music and Soundcloud for granted, despite their relatively new existence. The growth of digital consumption over the past decade has far exceeded any other period in the music distribution timeline. We decided to take a closer look at[…]
The subject of volunteerism is something I usually keep fairly intimate. In the past, I’ve been hesitant to tout my commitment to community service for several reasons. First, I’ve never wanted others to perceive my efforts as self-serving. Far too often, companies use community service as a marketing ploy. They show up in a[…]
D u p l i c i
Smarter Content With A Stronger Message
Duplici was formed at the intersection of media, advertising, entertainment and technology. We understand the unconventional approach needed to position and launch a successful media brand. Our strategy is simple— build a strong marketing plan and align its messaging across all mediums. We reflect this in every piece of content created, from the blog post to the keynote speech. Our pricing, flexibility, transparency and accessibility all reflect Duplici's commitment to help Entrepreneurs grow their businesses. And because of this commitment, we've helped our clients capture over $150 Million in new ROI.