“We were horrible employees… So we acknowledged that for us to survive, we had to build something on our own.”


Duplici was founded in 2012 as a SaaS-based startup developing CRM-related solutions for marketers in the hospitality industry. Founders Dillon Roulet and Craig Rowley found a need to connect distributors with their customers to gain critical purchase cycle data. Duplici’s flagship platform, Noctopus was ultimately sold off in 2013.

In 2014, we took a new direction. Duplici was rebranded as media and entertainment development company with a focus on content marketing, branding and business development for Media companies. Today, Duplici has two units: Duplici Media, and Duplici Entertainment.


Duplici Media

Our marketing and branding division works with b2b clients in the Advertising, Media & Entertainment industries. We provide brand-positioning, market strategy & research, messaging, and content creation for startups, agencies, holding companies, record labels, and more. We understand the in’s and out’s unique to the competitive media landscape, where success is dependent on a stellar brand reputation. Our focus on building a credible client reputation fuels tangible ROI, and has helped our clients yield over $200 Million+ in new capital.

Duplici Entertainment

Our entertainment division, led by Craig Rowley serves as both an advisory and investment arm for entertainment companies, talent and distributors. Current investments and engagements include Grammy nominated Artists and Producers, as well as ‘Ground-Up’ Artist Development and freelance A&R. Duplici also manages casting & development, publishing, and production through the AuralTech Sound Lab.

Duplici is a Dallas-based limited liability corporation with offices in New York and London.