Duplici | About Us
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About Us

Duplici was founded in 2012 as a SaaS-based startup developing CRM-related solutions for marketers in the hospitality industry. Founders Dillon Roulet and Craig Rowley found a need to connect distributors with their customers to gain critical purchase cycle data. Duplici’s flagship platform, Noctopus was ultimately sold off in 2013.

In 2014, we took a new direction. Duplici was rebranded as media and entertainment development company with a focus on content marketing, branding and business development for Media companies. With teams in Dallas, New York and London, our clients are top global media brands, redefining the consumption, advertising and tech landscape.


Our marketing and branding division works with b2b clients in the Advertising, Media & Entertainment industries. We provide brand-positioning, market strategy & research, messaging, and content creation for startups, agencies, holding companies, record labels, VC’s, trade organizations and more. We understand the in’s and out’s unique to the competitive media landscape, where success is dependent on a stellar brand reputation. Our focus on building a credible client reputation fuels tangible ROI, and has helped our clients yield over $200 Million+ in new capital.