Meet The Man Who Live Streamed The First Concert With Ben Harper | Scott Roulet

Scott Roulet at the SIIA Summit 2015   Today, we take music streaming platforms like Spotify, Apple Music and Soundcloud for granted, despite their relatively new existence. The growth of digital consumption over the past decade has far exceeded any other period in the music distribution timeline. We decided to take a closer look at[…]

Entrepreneurs Who Serve: Why I’m A ‘Professional Volunteer’

  The subject of volunteerism is something I usually keep fairly intimate. In the past, I’ve been hesitant to tout my commitment to community service for several reasons. First, I’ve never wanted others to perceive my efforts as self-serving. Far too often, companies use community service as a marketing ploy. They show up in a[…]

Duplici Releases New Report On Building More Engaging B2B Content

Content Creation is not as black and white as some may assume. Click Here To Download The Report In B2B, everyone talks about how different our buying process is from our b2c counterparts. But are we taking this approach to content? The answer isn’t always, yes. Check out this report to find out the best[…]

Advertisers Need to Be Storytellers—First and Foremost (via WSJ)

Image via Wall Street Journal   For an industry founded on creativity, Advertising seems to have forgotten its roots. We spend billions on Data and analytics solutions to maximize targeting. But at the end of the day, what are we targeting? In her article in the Wall Street Journal, FCB’s Global Chief Creative Officer Susan[…]

Solving The B2B Social Gap

Russell Glass, Head of Products at Linkedin, speaking at INBOUND in 2015. Image via Linkedin Blog   As the case for Content gets stronger, b2b is still struggling to see success in Social Media. As little as 10% of b2b marketers are able to quantify any sort of social media impact on their business. So[…]

Executive Blogging 101: What You Need To Know

John Legere, CEO of T-Mobile is well known for his executive blog.   These days, almost every company has some sort of a blog. Whether it’s an insight-rich encyclopedia of the company’s history, vision and thoughts, or a mere landing page for regurgitated press releases, few corporate marketing plans have no mention of the word blog.[…]