Duplici’s Interview with Virgin Jamcast Co-Founder Scott Roulet was featured on the Music Industry Publication Music Think Tank. Click Here To View The Article
Scott Roulet at the SIIA Summit 2015 Today, we take music streaming platforms like Spotify, Apple Music and Soundcloud for granted, despite their relatively new existence. The growth of digital consumption over the past decade has far exceeded any other period in the music distribution timeline. We decided to take a closer look at[…]
The subject of volunteerism is something I usually keep fairly intimate. In the past, I’ve been hesitant to tout my commitment to community service for several reasons. First, I’ve never wanted others to perceive my efforts as self-serving. Far too often, companies use community service as a marketing ploy. They show up in a[…]
Did you know that white papers are one of the best ways to connect with your audience and generate leads? Contact us to find out how Duplici can create insightful and unique white papers that generate leads.
As B2B marketers, we’re constantly changing our definition of success. Our quest to streamline the connection between customers and content is never-ending (and at times chaotic). Despite a tremendous spike in chatter around content marketing, few marketers feel confident in their ability to connect their campaigns to any ROI. However, content does make a difference,[…]
Content Creation is not as black and white as some may assume. Click Here To Download The Report In B2B, everyone talks about how different our buying process is from our b2c counterparts. But are we taking this approach to content? The answer isn’t always, yes. Check out this report to find out the best[…]
Image via Wall Street Journal For an industry founded on creativity, Advertising seems to have forgotten its roots. We spend billions on Data and analytics solutions to maximize targeting. But at the end of the day, what are we targeting? In her article in the Wall Street Journal, FCB’s Global Chief Creative Officer Susan[…]
Russell Glass, Head of Products at Linkedin, speaking at INBOUND in 2015. Image via Linkedin Blog As the case for Content gets stronger, b2b is still struggling to see success in Social Media. As little as 10% of b2b marketers are able to quantify any sort of social media impact on their business. So[…]
John Legere, CEO of T-Mobile is well known for his executive blog. These days, almost every company has some sort of a blog. Whether it’s an insight-rich encyclopedia of the company’s history, vision and thoughts, or a mere landing page for regurgitated press releases, few corporate marketing plans have no mention of the word blog.[…]
Image via Digiday We talk a lot about the big year ahead for Content Marketing. This can extend to the Music Industry, if we embrace rather than resist new digital trends. Check out Dillon Roulet’s article on Hypebot to learn four easy tips to jumpstarting your Content Strategy.