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No, Private Marketplaces Aren’t Going Anywhere | AdExchanger

  This article Originally Appeared On AdExchanger. Read more here   The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye...

Duplici 2019 Publisher Survey

  We are excited to release the results of our 2019 Niche Publisher Survey in our Q1 Industry Review. Duplici surveyed 100 publishers serving niche audiences, with annual revenues between $5-100 Million. Publishers were asked to detail their strengths, weaknesses, goals and vision for both near-term...

Infographic: Consumer Consent

GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?...

2018 Ad Tech Trends & Predictions

Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.    ...

Relax, Pivoting Won’t Kill Your Startup

This article was published for Dillon's column on AlleyWatch.   Dillon Roulet A few months back, I received an RFP from a well known music tech startup in desperate need of a new fundraising round. In my pitch, I proposed that the company needed to pivot towards a...

Duplici Launches New Research & Insights Services

We're stoked to announce the launch of our Research & Insights team! This new team will spearhead market research for Duplici clients with a focus on trends in Advertising, Media & Entertainment. Our primary goal has always been to make Duplici a one-stop-shop for Media brands'...

Sotheby’s Gallery Preview

Dillon Roulet and Niveda Chellappan of Duplici attend Sotheby's Gallery Preview for the Nov. 13 American Art Auction. On 3 October, Sotheby’s celebrated the first of a three-stop tour of Texas at Houston’s famed McClain Gallery with a preview of highlights from upcoming sales of American Art, Fine Jewels, Contemporary Art and 19th Century...

New Quick Guide: Successful Pivots For Media Brands

Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to...

Quick Guide: Executive Branding For The Media C-Suite

Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations...