This article Originally Appeared On AdExchanger. Read more here The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the[…]
We are excited to release the results of our 2019 Niche Publisher Survey in our Q1 Industry Review. Duplici surveyed 100 publishers serving niche audiences, with annual revenues between $5-100 Million. Publishers were asked to detail their strengths, weaknesses, goals and vision for both near-term and long-term leveraging of 1st party data. Backdrop Leveraging[…]
GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?
Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.
This article was published for Dillon’s column on AlleyWatch. Dillon Roulet A few months back, I received an RFP from a well known music tech startup in desperate need of a new fundraising round. In my pitch, I proposed that the company needed to pivot towards a more lucrative revenue stream to secure new[…]
We’re stoked to announce the launch of our Research & Insights team! This new team will spearhead market research for Duplici clients with a focus on trends in Advertising, Media & Entertainment. Our primary goal has always been to make Duplici a one-stop-shop for Media brands’ marketing and development needs. The challenge to adding new[…]
Dillon Roulet and Niveda Chellappan of Duplici attend Sotheby’s Gallery Preview for the Nov. 13 American Art Auction. On 3 October, Sotheby’s celebrated the first of a three-stop tour of Texas at Houston’s famed McClain Gallery with a preview of highlights from upcoming sales of American Art, Fine Jewels, Contemporary Art and 19th Century European Art. Also on view were works offered to[…]
Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]
Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]
Duplici Co-Founder Dillon Roulet takes to Adexchanger to share his thoughts on the personalization of media buying. Read more…