GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?
Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.
This article was published for Dillon’s column on AlleyWatch. Dillon Roulet A few months back, I received an RFP from a well known music tech startup in desperate need of a new fundraising round. In my pitch, I proposed that the company needed to pivot towards a more lucrative revenue stream to secure new[…]
We’re stoked to announce the launch of our Research & Insights team! This new team will spearhead market research for Duplici clients with a focus on trends in Advertising, Media & Entertainment. Our primary goal has always been to make Duplici a one-stop-shop for Media brands’ marketing and development needs. The challenge to adding new[…]
Dillon Roulet and Niveda Chellappan of Duplici attend Sotheby’s Gallery Preview for the Nov. 13 American Art Auction. On 3 October, Sotheby’s celebrated the first of a three-stop tour of Texas at Houston’s famed McClain Gallery with a preview of highlights from upcoming sales of American Art, Fine Jewels, Contemporary Art and 19th Century European Art. Also on view were works offered to[…]
Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]