This article Originally Appeared On AdExchanger. Read more here The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the[…]
We are excited to release the results of our 2019 Niche Publisher Survey in our Q1 Industry Review. Duplici surveyed 100 publishers serving niche audiences, with annual revenues between $5-100 Million. Publishers were asked to detail their strengths, weaknesses, goals and vision for both near-term and long-term leveraging of 1st party data. Backdrop Leveraging[…]
GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?
Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.
This article was published for Dillon’s column on AlleyWatch. Dillon Roulet A few months back, I received an RFP from a well known music tech startup in desperate need of a new fundraising round. In my pitch, I proposed that the company needed to pivot towards a more lucrative revenue stream to secure new[…]
We’re stoked to announce the launch of our Research & Insights team! This new team will spearhead market research for Duplici clients with a focus on trends in Advertising, Media & Entertainment. Our primary goal has always been to make Duplici a one-stop-shop for Media brands’ marketing and development needs. The challenge to adding new[…]