Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]
Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]
Duplici Co-Founder Dillon Roulet takes to Adexchanger to share his thoughts on the personalization of media buying. Read more…
How much do you pay your PR agency? Probably more than necessary. If you’re picking up a six figure tab each year, it’s time to take a cold hard look at your ROI. Read Dillon Roulet’s take on the role of PR agencies at Alleywatch.
This article originally appeared on the SIIA Blog By Glenn Hansen Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]
In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]