Screen Shot 2017-06-07 at 4.22.24 PM

Quick Guide: Executive Branding For The Media C-Suite

Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]

Glenn Hansen BPA

Shifts in Programmatic Ad Buying Pave the Way for B2B Publishers

This article originally appeared on the SIIA Blog By Glenn Hansen   Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]

McDonalds

Why Has Digital Creativity Flatlined?

  In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]

$579

Ad Revenues Grow To $579 Billion

  ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth. In addition, the report predicts that emerging markets in[…]