Dillon Roulet and Niveda Chellappan of Duplici attend Sotheby’s Gallery Preview for the Nov. 13 American Art Auction. On 3 October, Sotheby’s celebrated the first of a three-stop tour of Texas at Houston’s famed McClain Gallery with a preview of highlights from upcoming sales of American Art, Fine Jewels, Contemporary Art and 19th Century European Art. Also on view were works offered to[…]
Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]
Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]
Duplici Co-Founder Dillon Roulet takes to Adexchanger to share his thoughts on the personalization of media buying. Read more…
How much do you pay your PR agency? Probably more than necessary. If you’re picking up a six figure tab each year, it’s time to take a cold hard look at your ROI. Read Dillon Roulet’s take on the role of PR agencies at Alleywatch.
This article originally appeared on the SIIA Blog By Glenn Hansen Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]