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Ad Tech

No, Private Marketplaces Aren’t Going Anywhere | AdExchanger

  This article Originally Appeared On AdExchanger. Read more here   The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye...

Infographic: Consumer Consent

GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?...

2018 Ad Tech Trends & Predictions

Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.    ...