No, Private Marketplaces Aren’t Going Anywhere | AdExchanger

  This article Originally Appeared On AdExchanger. Read more here   The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the[…]

Duplici 2019 Publisher Survey

  We are excited to release the results of our 2019 Niche Publisher Survey in our Q1 Industry Review. Duplici surveyed 100 publishers serving niche audiences, with annual revenues between $5-100 Million. Publishers were asked to detail their strengths, weaknesses, goals and vision for both near-term and long-term leveraging of 1st party data. Backdrop Leveraging[…]

Relax, Pivoting Won’t Kill Your Startup

This article was published for Dillon’s column on AlleyWatch.   Dillon Roulet A few months back, I received an RFP from a well known music tech startup in desperate need of a new fundraising round. In my pitch, I proposed that the company needed to pivot towards a more lucrative revenue stream to secure new[…]

New Quick Guide: Successful Pivots For Media Brands

Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]

Quick Guide: Executive Branding For The Media C-Suite

Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]

Shifts in Programmatic Ad Buying Pave the Way for B2B Publishers

This article originally appeared on the SIIA Blog By Glenn Hansen   Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]

Why Has Digital Creativity Flatlined?

  In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]