This article Originally Appeared On AdExchanger. Read more here The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the[…]
We are excited to release the results of our 2019 Niche Publisher Survey in our Q1 Industry Review. Duplici surveyed 100 publishers serving niche audiences, with annual revenues between $5-100 Million. Publishers were asked to detail their strengths, weaknesses, goals and vision for both near-term and long-term leveraging of 1st party data. Backdrop Leveraging[…]
Don’t have time to sift through the 2018 ‘predictions’ and puff pieces? We did it for you— and got the need-to-know facts, stats, trends and predictions shaping the 2018 ad tech landscape.
We’re stoked to announce the launch of our Research & Insights team! This new team will spearhead market research for Duplici clients with a focus on trends in Advertising, Media & Entertainment. Our primary goal has always been to make Duplici a one-stop-shop for Media brands’ marketing and development needs. The challenge to adding new[…]
Check out our 2-page quick guide for media organizations outlining the steps we take to ensure a successful pivot and re-brand. 60% of media organizations agree they don’t have a cooperative marketing strategy. A successful pivot requires the entire team to be onboard and committed to executing the necessary changes required for success. In this[…]
Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]
Duplici Co-Founder Dillon Roulet takes to Adexchanger to share his thoughts on the personalization of media buying. Read more…
How much do you pay your PR agency? Probably more than necessary. If you’re picking up a six figure tab each year, it’s time to take a cold hard look at your ROI. Read Dillon Roulet’s take on the role of PR agencies at Alleywatch.
Duplici’s Interview with Virgin Jamcast Co-Founder Scott Roulet was featured on the Music Industry Publication Music Think Tank. Click Here To View The Article
Did you know that white papers are one of the best ways to connect with your audience and generate leads? Contact us to find out how Duplici can create insightful and unique white papers that generate leads.