Shifts in Programmatic Ad Buying Pave the Way for B2B Publishers

This article originally appeared on the SIIA Blog By Glenn Hansen   Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]

Ad Revenues Grow To $579 Billion

  ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth. In addition, the report predicts that emerging markets in[…]

Advertisers Need to Be Storytellers—First and Foremost (via WSJ)

Image via Wall Street Journal   For an industry founded on creativity, Advertising seems to have forgotten its roots. We spend billions on Data and analytics solutions to maximize targeting. But at the end of the day, what are we targeting? In her article in the Wall Street Journal, FCB’s Global Chief Creative Officer Susan[…]