This article originally appeared on the SIIA Blog By Glenn Hansen Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves daily, the opportunities and risks for[…]
In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]
ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth. In addition, the report predicts that emerging markets in[…]
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As B2B marketers, we’re constantly changing our definition of success. Our quest to streamline the connection between customers and content is never-ending (and at times chaotic). Despite a tremendous spike in chatter around content marketing, few marketers feel confident in their ability to connect their campaigns to any ROI. However, content does make a difference,[…]
Content Creation is not as black and white as some may assume. Click Here To Download The Report In B2B, everyone talks about how different our buying process is from our b2c counterparts. But are we taking this approach to content? The answer isn’t always, yes. Check out this report to find out the best[…]
Russell Glass, Head of Products at Linkedin, speaking at INBOUND in 2015. Image via Linkedin Blog As the case for Content gets stronger, b2b is still struggling to see success in Social Media. As little as 10% of b2b marketers are able to quantify any sort of social media impact on their business. So[…]