Quick Guide: Executive Branding For The Media C-Suite

Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations lack a solid branding strategy for their C-suite. We’ve[…]

Ad Revenues Grow To $579 Billion

  ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth. In addition, the report predicts that emerging markets in[…]

Duplici Releases New Report On Building More Engaging B2B Content

Content Creation is not as black and white as some may assume. Click Here To Download The Report In B2B, everyone talks about how different our buying process is from our b2c counterparts. But are we taking this approach to content? The answer isn’t always, yes. Check out this report to find out the best[…]

Advertisers Need to Be Storytellers—First and Foremost (via WSJ)

Image via Wall Street Journal   For an industry founded on creativity, Advertising seems to have forgotten its roots. We spend billions on Data and analytics solutions to maximize targeting. But at the end of the day, what are we targeting? In her article in the Wall Street Journal, FCB’s Global Chief Creative Officer Susan[…]

Executive Blogging 101: What You Need To Know

John Legere, CEO of T-Mobile is well known for his executive blog.   These days, almost every company has some sort of a blog. Whether it’s an insight-rich encyclopedia of the company’s history, vision and thoughts, or a mere landing page for regurgitated press releases, few corporate marketing plans have no mention of the word blog.[…]

Wearables Pave The Way For Content Discovery

Customers wait in line for the April release of the Apple Watch   The age of Programmatic Content Discovery is upon us, with many large publishers now incorporating Native strategy into their core business model. As one of the biggest players, Outbrain prepares for a potentially massive IPO, I have pondered a few questions about[…]