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Content Marketing Tag

Quick Guide: Executive Branding For The Media C-Suite

Check Out This Quick, Two-Page Guide To Boost Your Executive Brand Awareness. The most proven way to promote your C-suite is through thought leadership. In fact, it’s seen as the primary goal of all content marketing efforts, by almost half of all b2b marketers. Unfortunately, many organizations...

It’s 2017, Time To Ditch Your PR Agency | Dillon Roulet

  How much do you pay your PR agency? Probably more than necessary. If you're picking up a six figure tab each year, it's time to take a cold hard look at your ROI. Read Dillon Roulet's take on the role of PR agencies at Alleywatch....

Ad Revenues Grow To $579 Billion

  ZenithOptimedia, the global research arm of Publicis, has reported that global ad revenues for 2016 will reach $579 Billion. The report also forecasts mobile growth of $64 Billion over the next 2 years. Social media, online video and paid search are driving the majority of growth....

Duplici Releases New Report On Building More Engaging B2B Content

Content Creation is not as black and white as some may assume. Click Here To Download The Report In B2B, everyone talks about how different our buying process is from our b2c counterparts. But are we taking this approach to content? The answer isn't always, yes. Check...

Advertisers Need to Be Storytellers—First and Foremost (via WSJ)

Image via Wall Street Journal   For an industry founded on creativity, Advertising seems to have forgotten its roots. We spend billions on Data and analytics solutions to maximize targeting. But at the end of the day, what are we targeting? In her article in the Wall...

Executive Blogging 101: What You Need To Know

John Legere, CEO of T-Mobile is well known for his executive blog.  These days, almost every company has some sort of a blog. Whether it’s an insight-rich encyclopedia of the company’s history, vision and thoughts, or a mere landing page for regurgitated press releases, few corporate marketing...

Wearables Pave The Way For Content Discovery

Customers wait in line for the April release of the Apple Watch   The age of Programmatic Content Discovery is upon us, with many large publishers now incorporating Native strategy into their core business model. As one of the biggest players, Outbrain prepares for a potentially massive IPO, I...