This article Originally Appeared On AdExchanger. Read more here The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re a few months into the new year and preparing to say goodbye to private auctions. Seems to be the[…]
GDPR and other pending regulations are a clear signal that media brands, marketers and ad tech vendors are now expected by consumers to be responsible custodians of their data. Are you positioning your brand as a transparent and trustworthy steward?
Dillon Roulet and Niveda Chellappan of Duplici attend Sotheby’s Gallery Preview for the Nov. 13 American Art Auction. On 3 October, Sotheby’s celebrated the first of a three-stop tour of Texas at Houston’s famed McClain Gallery with a preview of highlights from upcoming sales of American Art, Fine Jewels, Contemporary Art and 19th Century European Art. Also on view were works offered to[…]
In the past 15 years we’ve seen a massive, unparalleled shift in the advertising industry. Not only have we completely revolutionized the media buying process, but we’ve overhauled the ‘agency culture’ that dominated for over half a century. The ad tech boom continues to balloon, and we’ve made leaps and bounds towards better data[…]