Duplici | Private Marketplace
70
archive,tag,tag-private-marketplace,tag-70,qode-core-1.0.3,woocommerce-no-js,ajax_fade,page_not_loaded,,capri-ver-2.4, vertical_menu_with_scroll,smooth_scroll,grid_1300,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-5.6,vc_responsive,elementor-default
 

Private Marketplace Tag

Shifts in Programmatic Ad Buying Pave the Way for B2B Publishers

This article originally appeared on the SIIA Blog By Glenn Hansen   Programmatic. It’s a term easily thrown around the media industry yet often lacks an articulate definition. According to eMarketer, 73% of United States display advertising spend is directed through programmatic media buying and selling. While “programmatic” execution evolves...